The frequency at which your site is updated, the amount of traffic your site gets, how many comments are published by visitors are all part of how active your website is and play a role in your Google search ranking.
Content needs to be really unique however reliable and positively related to your business. You will need to make sure that you have content that is of good quality on your site. The revolutionary digitalization of business and the global village celebrating virtuality, businesses have now reached new heights of promotion.