Use keywords in anchortext – Rather than generic internal links for example ‘click here’, use phrases and words which are tightly related to the information and subject of one’s site to direct users with other parts of your respective site.
The easiest method of doing that is to deliver a ping about these webpages to the various pinging services. However, you have to make your straight towards the point and relative on the nature of one’s business to have the right target since you are paying for every click made on the ad copy.